Do you want to represent a global market leader? FOSS is the leading provider of food analytics solutions, trusted by the world’s largest companies across food, agriculture, wine, and beer.
FOSS is on an exciting growth journey, expanding into new markets and continuously introducing innovative instruments and solutions. With sales offices in 34 countries and more than 70 distributors, FOSS operates with a truly global mindset, rooted in the values of FOSS's founder, Nils Foss.
Since 1956, FOSS has pioneered new technologies with one clear principle: always keeping the customer at the center. If this resonates with you, read on!
What you will be doing
As FOSS's new Head of Demand Creation, you will lead the team that runs FOSS’s digital revenue engine – marketing automation, campaigns, web, SEO and the data that tells FOSS whether it’s working. You’ll report to the Director of Marketing & Customer Engagement and work closely with Sales, FOSS's regional marketers, and the wider marketing organization, to turn FOSS's commercial plans into full-funnel execution that can actually be measured. It’s a role for someone who wants to combine strategic marketing planning with hands-on ownership of the tools and data behind it, and who’s energized by building something more joined-up than exists today.
Key responsibilities include:
- Lead, motivate and develop a talented, distributed demand creation team (based across Denmark and Poland), building a workspace based on autonomy and trust rather than micromanagement
- Own the full digital demand engine – marketing automation, campaigns, web, SEO and paid channels – from planning through to execution and measurement
- Be an active voice in the Marketing Planning process, bringing data-driven input on where to focus and why
- Partner closely with FOSS's regional marketers to raise engagement, consistency and impact across markets
- Build and maintain the marketing data and analytics foundation that lets FOSS prove what’s working, not just report on activity
- Guide the team’s use of modern marketing technology, including AI-enabled tools, to work smarter as the team and its remit grow
What FOSS hopes to see you bring
- Proven B2B marketing leadership experience, ideally within a technical or scientific industry, including demand generation and marketing automation
- Hands-on, current fluency with modern marketing technology – you don’t just direct the tech stack, you understand it
- A relevant Bachelor’s or Master’s degree in Marketing, Business, or a related field
- Experience leading distributed or remote teams across different countries and cultures
- A track record of turning marketing plans into full-funnel, measurable execution
- An empowering leadership style that builds trust and autonomy rather than micromanagement
- Strong stakeholder skills – comfortable building relationships across Sales, IT, and cross-functional marketing peers
Why choose FOSS?
You’ll join a marketing organization that’s actively being reshaped into a genuine commercial growth engine, working hand-in-hand with Sales rather than behind it. You’ll have real influence over how FOSS measures and improves its own marketing effectiveness, with leadership backing to do it properly – and you’ll do it inside a company whose technology quietly touches the food on tables across the world.
FOSS would love to hear from you!
If you’re ready to take the next step in your career and contribute to a purpose-driven organization, FOSS would love to hear from you.
If you have any questions, please contact Tonny Heelsberg Pedersen at thpe@foss.dk.
FOSS looks forward to receiving your application!
FOSS is committed to maintaining an inclusive and diverse culture. You can help FOSS sustain an unbiased recruitment process by not including photo and age in your application.
